Ulysses – Lust for life, travel and oneself


The associated sensory organ of orange is the tongue. One gets a taste for enjoying life to the fullest and wanting to savour it. Especially when travelling, all senses are consciously awakened. This sensitivity is accompanied by the desire to discover oneself and one’s own true inner home in the mirror of other people and countries. The search for home becomes a life task. Like an inner compass, this search permeates growth, development and all paths taken.


Home is an expression of close ties to family, history and places. Home is where the heart is. Feeling home is associated with wellbeing, feeling accepted, having arrived and an intense sensation of comfort. To arrive describes a particular state of balance, equilibrium and wellbeing. When inner wellbeing is on the same wavelength as outer circumstances, oneis in harmony with the environment and arrives within. Thus, arriving means knowing who you are, where you come from and where you are going.


Orange supports the formation of relationships and family ties. The loss of these essential connections leads to restlessness and searching for the unknown and for what is missing. Resulting from this invisible quest is the impulse to travel the world, to move to foreign places and to do everything possible that could help to find back to one’s own roots, family origins and the (inner) home. The red component in orange serves as display of the high kinetic energy that enables movement and mobility. The yellow part in orange stands for self, sun and centre, which symbolises the characteristics of the inner home in emotional, familial, financial, geographical and physical terms. This combination of dynamic red and self-centred yellow-gold qualities fosters the process of self-development. With regards to self-exploration, orange directly relates to sexuality and the natural desire to discover more about oneself.

Ulysses [Latin: Odysseus]

“Ulysses is the traveller archetype, the very model of all those who linger on their way hither and yon, who in their fascination with worldly marvels are forever reluctant to go home. He is the symbol of the roving escapist, without whom there would be no way stations, no inns, pensiones, or hotels, certainly no magnificent ones, those that behold the sea, that invite one to dally, those whose architecture mirrors that of palaces fit for Kings and Fairy Queens.” (Jean D’Ormesson, New York 1984)

The ‘Ulysses’ of today are the hoteliers and restaurateurs who turn travellers into guests. Versatile experiences on their own journeys make the best of them successful hotel owners and tourism operators. They welcome friends and strangers to their establishment. Culinary offer, scope of service and design are decisive for whether one feels like a guest or like at home. If you feel more at home in a foreign country than in your own home, the less at home you feel. The more at home one feels, the greater the challenge for restaurants and hotels to awaken a sense of well-being in these guests and inspire them to return.


The development of lodging, whether in form of a nomadic tent or a luxurious residence, is therefore closely related to the evolution of travel modalities and travel routes. Although the desires of travelers and the standards of accommodation have changed since the early days, shelter is a primary need. The development of the grand hotel, its social meaning, and its profound impact on contemporary forms of dwelling is in particular focus of this thesis because it illustrates the evolution from the primitive shelter along the ancient travel routes to a residential environment, which is shaped by unconscious needs that are far beyond functionality. The luxury of grand hotels, in particular, is excessive – more than any other hotel or building type – and it is paradigmatic for the most complex kind of building typologies. On the one hand the consumable space of grand hotels means fascination, exaggeration and imagination as well as extravagant design. On the other hand, the grand hotel was the test ground of new technological inventions that converted exigencies into attainable standards.