Building with clay

About half of humanity still lives in earthen buildings. Currently, there are studies on whether skyscrapers could also be built from rammed earth and how natural loam and other natural building materials could take the place of industrially produced concrete – for one simple reason: living in loam is healthy. Clay breathes, grounds and provides stability.

Natural building materials – natural environment at home and in the office.

In Latrace building and renovation projects, the trend is clear: just paint is too thin. There needs to be more substance and literally also a ‘thicker skin’ for the walls to allow enough energy exchange between people and space. The faster, more digital and more intensive our lifestyle becomes, the greater the natural need for more wellbeing and wellbeing at home and in the office. What began before Corona is becoming even more apparent in times of pandemic: we instinctively seek more colour, nature and authenticity in ourselves and our surroundings.

ZZZ: The search for the source and really genuine information

Ingredients, preparation and target knowledge are essential: both in cooking and in crafts. It is all about the original connection between man and nature. The more consciously natural ingredients are used, the purer the taste. The more artificial our diet becomes, on the plate as well as in the room, the more health suffers and the more natural resistance and immunity to disease dwindle. This makes the parallel turn towards more conscious eating, healthier forms of nutrition and more colour and natural materials in architecture, construction and design all the more logical.

The growing importance and new role of design

In the course of increasing digitalisation, the role of design is changing. Design means understanding the characteristics and signs of nature and artificially reproducing them in the best possible way. Design refers to the process of artificially and artistically shaping our environment. Until now, man has been the measure of all things. New and ever more present in the game of life, however, is now artificial intelligence. Authenticity, reality and realness are shifting under the influence of digital beings and spaces. This not only affects people’s ability to orient themselves, which can currently be experienced as a great disorientation, but also the importance of sensory perception. Moving images, digital walls and a continuously growing density of information with increasing acceleration raise many questions: What does creativity mean? What does innovation consist of? Who knows about design?